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Zulily Chooses e-Dialog’s E-mail Campaign Management Tools and Services to Serve Daily Deals on Children’s Boutique Brands

e-Dialog, a proven provider of advanced e-mail marketing solutions, today announced that it has been chosen by Zulily to support its new private-sale children’s retail e-commerce business. Zulily, which features limited-time daily deals on select quantities of children’s boutique brands, is using e-Dialog’s strategic services and Precision Central suite of tools for e-mail campaign management, data integration and segmentation, content management, and reporting and analysis.

“Every day our members look forward to receiving an e-mail that outlines what amazing prices we’ll be offering that day on some of the most unique and sought after children’s apparel, toys, gear and gifts,” said Dave Atchison, Zulily vice president of marketing. “e-Dialog allows us to deliver those e-mails seamlessly with a comprehensive technology platform and a strong local team of strategic marketers.” e-Dialog has already delivered impressive results, bringing Zulily’s e-mail capability on board in less than 10 days and supporting the retailer’s remarkable list growth.

Online “flash sales” are a fairly new concept in the U.S. marketplace and e-Dialog, already well known in the private-sale retail market, is fulfilling these requirements for other clients like Zulily that offer free membership-only clubs for discounted high-end products.

“We are proud to partner with Zulily as they grow their business in this exciting space,” said John Rizzi, president and CEO of e-Dialog. “Timing is everything in the private-sale sector, and our Seattle-based team is committed to helping Zulily achieve flawless execution.”

Under the agreement, e-Dialog will acquire privately held MBS for approximately $22.5 million cash. MBS will operate as a subsidiary of e-Dialog. Its executive team will remain intact and report to e-Dialog CEO, John Rizzi.

About e-Dialog

Established in 1997, e-Dialog is a proven provider of intelligent e-mail marketing solutions. Through a unique combination of strategic services and relevance enabling technologies, e-Dialog empowers marketers to take meaningful action on their data in order to deliver contextually targeted communications to customers. Some of the world’s most recognized brands, including AirTran Airways, Avis Budget Group, Boots, British Airways, CBS, CVS/pharmacy, Nintendo, the NFL, PETCO, Reuters, the Royal Bank of Scotland group of companies, and The TJX Companies, have partnered with e-Dialog to enhance their permission-based e-mail marketing efforts and maximize long-term customer value.

e-Dialog is one of the only e-mail service providers consistently recognized by the top analyst firms for both outstanding service and first-class technology. In September 2006, e-Dialog was the first e-mail service provider to achieve certification for ISO 27001:2005, the global information security standard. e-Dialog, with offices in Boston, London, New York, and Seattle, is a wholly owned subsidiary of GSI Commerce Inc. (Nasdaq: GSIC). For more information, visit www.e-dialog.com.

About Zulily

Zulily is changing the children’s retail market with invitation-only access to the most unique and sought-after children’s boutique brands at discounts of up to 70 percent off retail. Based in Seattle, WA and formed by retail and ecommerce veterans from Blue Nile, Nordstrom, and Eddie Bauer, the Zulily team works with popular brands such as Graco, Melissa & Doug, and Flora and Henri to unique brands such as Handy Sitt, Origany, and Lex Modern. To become a member please visit www.zulily.com.

e-Dialog Media Contacts:
Jean Borgman
781-869-2008
pr@e-dialog.com

Zulily Media Contacts:
Michele Mehl 
425-205-9444
michele@buzzbuilders.net

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