e-Dialog Receives Recognition from Second Independent Research Firm in One Month
Improving E-mail Relevance Requires Sophisticated Analysis and Integration Services
LONDON and LEXINGTON, Mass., October 31, 2005 -
Forrester Research, in its recently released report, “B2C E-mail Marketing in Europe: 2004 to 2010” (October 2005), stated that e-mail service providers (ESPs) that offer strategic services like e-Dialog will become key business partners as the sophistication of the e-mail channel continues to develop. This recognition comes on the heels of being ranked highest overall among service-oriented e-mail marketing providers in the recently released JupiterResearch report, " E-mail Marketing Buyer's Guide, 2005 " (October 2005).
In the Forrester Research report that examines the market for e-mail services in Europe, analyst Fiona McDonnell finds that as the challenge to be relevant to consumers escalates, brands will have to analyze and integrate consumer data to create and distribute relevant content.
“As marketers focus on delivering increasingly targeted and personalized mails, they will need sophisticated analysis of their consumer base … ESPs like e-Dialog, which specialize in this end of the market, are moving from simple content creation and delivery to include consumer data analysis and future communication selection for large e-mail marketers.
McDonnell summarizes the report by stating that one-stop-shop vendors [like e-Dialog] will prosper, as companies will trade internal marketing resources and CRM budgets for additional insight and services from the expanding menus of these key business partners. “Relevance is top-of-mind for our clients as they compete for more attention in the discriminating consumer's inbox,” said John Rizzi, chief executive officer of e-Dialog. “We are proud to be recognized by such a prominent industry analyst firm as a provider of the services marketers need to achieve a higher level of sophistication and results in their e-marketing efforts.” “We are thrilled to receive our second third-party endorsement in one month,” commented Simone Barratt, managing director of e-Dialog UK. “It really speaks to the momentum we are building in the market and is a testament to the expertise of our staff.”
About e-Dialog
Established in 1997, e-Dialog is a proven provider of advanced e-mail marketing services and solutions. Through a unique combination of marketing intelligence and precise relevance technology, e-Dialog enables some of the world's most recognized brands, such as American Eagle Outfitters, Avis, BMG Music Service, British Airways, the NFL, Reuters and The TJX Companies to maximize long-term customer value with contextually targeted communications. The company's service offerings empower large, multifaceted companies like these to enhance permission-based e-mail marketing efforts through fully integrated, cross-channel communications, including dynamically printed direct mail, RSS and mobile messaging.
JupiterResearch ranked e-Dialog the top performing e-mail marketing provider among service-oriented ESPs based on business value and market suitability in both 2005 and 2006. In September 2006 e-Dialog was the first e-mail service provider to achieve certification for ISO 27001:2005, the global information security standard. e-Dialog is a privately-held company with offices in Boston, London, New York and Seattle. Investors include Flagship Ventures and Commonwealth Capital.
For more information, visit www.e-dialog.com or contact Arthur Sweetser at 781-372-3353 or Peter Duffy at +44 (0) 20 3219 6220.
# # #
e-Dialog media contact:
Jean Borgman
(508) 451-5944
jborgman@e-dialog.com
[+ go back]
Improving E-mail Relevance Requires Sophisticated Analysis and Integration Services
LONDON and LEXINGTON, Mass., October 31, 2005 -
Forrester Research, in its recently released report, “B2C E-mail Marketing in Europe: 2004 to 2010” (October 2005), stated that e-mail service providers (ESPs) that offer strategic services like e-Dialog will become key business partners as the sophistication of the e-mail channel continues to develop. This recognition comes on the heels of being ranked highest overall among service-oriented e-mail marketing providers in the recently released JupiterResearch report, " E-mail Marketing Buyer's Guide, 2005 " (October 2005).
In the Forrester Research report that examines the market for e-mail services in Europe, analyst Fiona McDonnell finds that as the challenge to be relevant to consumers escalates, brands will have to analyze and integrate consumer data to create and distribute relevant content.
“As marketers focus on delivering increasingly targeted and personalized mails, they will need sophisticated analysis of their consumer base … ESPs like e-Dialog, which specialize in this end of the market, are moving from simple content creation and delivery to include consumer data analysis and future communication selection for large e-mail marketers.
McDonnell summarizes the report by stating that one-stop-shop vendors [like e-Dialog] will prosper, as companies will trade internal marketing resources and CRM budgets for additional insight and services from the expanding menus of these key business partners. “Relevance is top-of-mind for our clients as they compete for more attention in the discriminating consumer's inbox,” said John Rizzi, chief executive officer of e-Dialog. “We are proud to be recognized by such a prominent industry analyst firm as a provider of the services marketers need to achieve a higher level of sophistication and results in their e-marketing efforts.” “We are thrilled to receive our second third-party endorsement in one month,” commented Simone Barratt, managing director of e-Dialog UK. “It really speaks to the momentum we are building in the market and is a testament to the expertise of our staff.”
About e-Dialog
Established in 1997, e-Dialog is a proven provider of advanced e-mail marketing services and solutions. Through a unique combination of marketing intelligence and precise relevance technology, e-Dialog enables some of the world's most recognized brands, such as American Eagle Outfitters, Avis, BMG Music Service, British Airways, the NFL, Reuters and The TJX Companies to maximize long-term customer value with contextually targeted communications. The company's service offerings empower large, multifaceted companies like these to enhance permission-based e-mail marketing efforts through fully integrated, cross-channel communications, including dynamically printed direct mail, RSS and mobile messaging.
JupiterResearch ranked e-Dialog the top performing e-mail marketing provider among service-oriented ESPs based on business value and market suitability in both 2005 and 2006. In September 2006 e-Dialog was the first e-mail service provider to achieve certification for ISO 27001:2005, the global information security standard. e-Dialog is a privately-held company with offices in Boston, London, New York and Seattle. Investors include Flagship Ventures and Commonwealth Capital.
For more information, visit www.e-dialog.com or contact Arthur Sweetser at 781-372-3353 or Peter Duffy at +44 (0) 20 3219 6220.
# # #
e-Dialog media contact:
Jean Borgman
(508) 451-5944
jborgman@e-dialog.com
[+ go back]
